Logo & Branding
It’s always a struggle to find the perfect gift for friends and loved ones. GiftBoogle was created to solve that problem. This startup leverages social media data points and preferences to curate the perfect gift for your intended recipients. With just a few clicks, you can review tailormade gift recommendations based on data scraped from the user’s social media profile. This bootstrap startup came to the kickoff meeting with little more branding than a napkin sketch. With a blank slate in front of us, RPcd immediately started on an aggressive timeline to meet a beta launch for the upcoming holiday gift giving season.
Logo & Branding
Logo Style Guide
GiftBoogle’s brand exploration kicked off with the logo design. Since GiftBoogle sought to become the first step to finding the perfect gift, we started with the first step when opening a wrapped present; untying the bow. A stylized ribbon design formed a flowing lowercase “g” and “b” for the company’s initials. The “gb” icon also was created with 180 degree rotational symmetry so that no matter the orientation of the image, it remained the same. This would allow for print tags to be recognizable regardless of placement on a gift. The color scheme updated the customary red and green holiday colors by shifting our color wheel slightly and increasing the palette’s saturation for a touch of tech color pop.
GiftBoogle finished their beta just in time for the holiday season with only a select group gaining access for user testing. Others arrived on a landing “invite” page set to introduce the concept and offer access to an upcoming version. User interface for the beta webapp focused on a “wizard” approach with simple selections made as the user progressed through the gift selection process. In this version, layout and design flourishes were kept to a minimum to not encumber necessary functionality development to hit their holiday deadline.